I learned a lot about Facebook marketing from this assignment. It was interesting to compare what was being shared to my experience on Facebook. Most of what I read matched up with my personal experience.
- I did not know about all of the stuff you could put on your Facebook page in the section by the photos. I saw links to newsletter, shops, other social media pages etc.
- It is important to be real, personal, and visual when posting on Facebook
- Being concise, using pictures, and asking questions increases engagement
In the future it may be valuable for my company to do sweepstakes and coupons. But, starting out I think I will focus on executing the takeaways noted above. First I just need finish creating our Facebook page, make it visually appealing, generate a following, and post good content.