Facebook

http://www.facebook.com/HeelsToFlats

Analysis
I learned a lot about Facebook marketing from this assignment. It was interesting to compare what was being shared to my experience on Facebook. Most of what I read matched up with my personal experience.

Takeaways

  • I did not know about all of the stuff you could put on your Facebook page in the section by the photos. I saw links to newsletter, shops, other social media pages etc.
  • It is important to be real, personal, and visual when posting on Facebook
  • Being concise, using pictures, and asking questions increases engagement

Application
In the future it may be valuable for my company to do sweepstakes and coupons. But, starting out I think I will focus on executing the takeaways noted above. First I just need finish creating our Facebook page, make it visually appealing, generate a following, and post good content.

15/15

http://www.avenuesocial.com/facebook-fan-page.html

http://www.socialmediaexaminer.com/facebook-targeted-posts/

http://www.socialmediaexaminer.com/master-facebook-edgerank/

http://www.socialmediaexaminer.com/improve-facebook-engagement/

http://www.socialmediaexaminer.com/facebook-case-study-crestview-doors/

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